Still we have to ask ourselves just how well prepared are we for the 2012 Olympics – apparently – and therefore making sure that – when asked – we know absolutely nothing at all about what is going on there, especially if – hope against hope – someone who happens to have been born in the same arbitrary geographical location as ourselves seems marginally better at some particular task than those not born in such an arbitrary geographical location.
With the proliferation of the media now going beyond the ubiquitous into the almost obsessively silly, it is getting harder and harder for the ordinary bloke and/or blokess to totally ignore stuff that is going on, especially the sort of stuff the media thinks we ought to care about, such as sport and its vital geographical demarcations. Just why the media think I should care that some bloke can run one tenth of a second faster over some differentiated distance than some other bloke, especially if we share some geographical designation by accident of birth, it has never really made clear. Why I should want to watch it live, yet again and again over the various news programmes is even less unclear. Not that I begrudge the man or woman who has trained so hard, worked so hard for that tenth of second difference, if that is what they want. I just don't know why I'm meant to be interested, let alone why I should care.
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