Those were the days, you could tell because they had that day’s official sponsor’s logo on them and you aren’t allowed to use ay other company’s products on that day, which made for some rather unfortunate incidents on those days not sponsored by a toilet roll company… and as for the first Tuesday in October, which was sponsored by a leading pet food manufacturer: many people chose that day to begin their new dietary regime. Luckily, however, in this country at least, it was also the day after the day sponsored by a leading brand of sexual lubricant, so most people were too exhausted, or slippy, to get out of bed for most of that following day anyway.
Matters, though, did come to a head on that now infamous day in early June which was sponsored by the world’s largest arms manufacturers, which made the normal morning commute rather dangerous for many folk, especially with the free sample shoulder-launched anti-vehicle missiles that were given away to many motorists that morning. It was a morning when road-rage took on a whole new – and much deadlier dimension – although the police did report later that tardiness at changing traffic lights did hit an all-time low that day.
All-in-all then, although there have been some teething troubles (except on days sponsored by baby rusk manufacturers, of course) the new sponsored calendar in turning out much better than the naysayers predicted, especially when one company put a prize-winning bounty on those very same naysayers on last year’s National Chainsaw Day.
So… that’s all good.
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