Google+ A Tangled Rope: Clamouring for Attention

Sunday, October 21, 2012

Clamouring for Attention

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Well, it wasn’t that obvious, especially if you weren’t really paying attention at the time. With all the proliferation of the old media and all the social media and so forth all clamouring for our attention, it is rather easy to let things slip by without not really noticing them.

After all, there is usually someone on the news every day claiming the end of the world is nigh in one way or another. After a while, you stop paying attention. The TV news itself in its increasing clamour for attention - somewhat paradoxically – makes everything that it shouts and screams about seem less and less important… and as for those breathless pieced to camera by reporters on the scene where nothing is happening: even if something has already happened there, or - increasingly these days - where something is assumed to be about to happen…. well, they just become background noise. The only thing we seem to remember from the TV news these days is what the presenter was wearing… and our wondering why.

So, when the invasion came… most people didn’t notice at first.

Many people just thought it was some new SF series, after all the Daleks invade the Earth every Doctor Who Christmas special, or thought it was some sort of ‘edgy’ advert for a new mobile phone or lager or something like that.

The aliens themselves though, didn’t do much to help. There were no massive ships in the sky slaughtering panicked mobs, no destruction of the world’s most famous landmarks, not even – to the regret of many of us – the sucking out and eating of the American president’s brain live on worldwide TV.

Many said later, that the aliens should have employed a PR agency, or an advertising agency who could have told them how to make an entrance that the Earth’s population would notice.

But they didn’t….

So we didn’t.

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