Our knees are all atremble at the news; our very elbows are agog with excitement. Even our ukuleles have been stunned into silence as we await the latest media sensation we have been promised.
Whatever it is.
It doesn’t actually matter what it is. The hype is the thing. It could be anything from a new potato peeler, a new film, a new computer game, a new ‘stylish’ way of wearing one’s underpants, a new sex goddess, anything. It does not matter.
What matters these days is the media circus and how big it is.
The product – even if it is a living breathing person, it is still a product – at the heart of all this hype is mostly irrelevant, that is if you do your duty as a consumer and consume this product in the way indicated. Yes, it is a bit like medicine – this is the wonder drug that the PR industry has decided will cure all your zeitgeist woes as long as you take it in the dose specified.
You have to play the game, dance the dance, watch the trailers or the adverts, get caught up in it. It is like a religion. After all, religions too are all about the hype – the original Promised Land, heaven, and so on and on and on.
Of course, religions too fail to live up to their promises as well. They promise life everlasting but end up with some priest found deep in the choirboys, or some young girl stoned to death for some petty little misdemeanour.
The same goes for politics too, all those utopias, worker’s paradises and lives of endless summer are all just as false too.
It is all the same lie – just don’t ever catch yourself thinking, even for a moment, that some of it might – just – be true.
Merry Christmas and a Happy New Year to One and All!
NB: Posting here will be sporadic until the New Year.