Google+ A Tangled Rope: All The Hype In Popular Culture

Wednesday, March 05, 2008

All The Hype In Popular Culture

These days it seems any popular culture ‘event’, like a big film, gig, TV programme or whathaveyou has been hyped-up so much that any real response to it is now impossible. I want to see it on my terms. I do not want to be sold 'the experience'.

I grow even more distrustful of all the hype in popular culture. The selling of the thing is now far more important than the thing sold. The thing, the commodity, the product, is now almost incidental. Sometimes, it can seem almost irrelevant. What matters is the media attention, the frenzy of the public response. It is the pictures of the crowd, of the size of the crowd, which matters. It is a notion of democracy as the greatest good taken to an ultimate absurdity. The numbers mean, and are, the validation.

Can so many people be wrong?

No comments: